What to Include in your Custom Calendar

Calendar Components Explained

Before you order your custom calendars, read this guide.

Producing a branded calendar requires quite a few decisions. Choosing your calendar style and deciding what information to include are important first steps.

Think about:

1. Reader information
   What will my buyer want to see? Who is in your target audience, and what information will be valuable to them?
   
   
2. Promotional content
   What information about your business or organisation do you want to be seen and remembered. Your calendar is a marketing tool for the whole year, so make the most of that exposure.
   
   
3. What you should leave out

   Clutter is the enemy of clear communication. Only include information that your ideal viewer will appreciate personally – and what they need to engage with your business.
   

   Here’s our alphabetical list of potential calendar components. 

   Back cover options
   Thumbnail images of each month image
   Another single image
   Information about your business or organisation
   Sponsor logos/information

   Contact details
   Why and how do you want the viewer to contact you? Don’t include any information that’s superfluous, as it causes clutter and can distract from what you really want to be read.

   Cover Image
   Your cover is your calendar first impression, so make it a good one. Leading with a stunning image will help drive interest and sales.

   Cover Title
   If the calendar has a theme, include that in the title.

   Holidays
   Consider the localities where your calendars will be sold/distributed
   You may include National holidays
   Specific state public holidays, or holidays for all states
   School term dates – buyer age demographic will influence whether you include these

   Image captions/descriptions/quotes
   These can be superimposed on your month image, or positioned below the image. Limiting the number of words is a good idea – too much text causes visual clutter and is less likely to be read

   Image Orientation
   For the most pleasing and professional calendar, choose images with the same orientation.

   Logo
   If you have a logo, definitely include it. Your logo is the shorthand for your brand and organisation. Seeing it regularly will help keep you top of mind.

   Mini Images
   To increase the total number of images in your calendar, you can include mini images in the spare slots on the date grid of some wall calendars.

   Moon phases
   Icons can be positioned below the calendar grid with dates, shown, or on the actual date on the grid

   Offer details
   Promote special offers for your organisation on the calendar grid – or offer this option to sponsors

   Slogans
   If your business or organisation has a slogan or tag line, use it!

   Special dates and Event dates
   Will your target audience appreciate more than gazetted public holidays?
   Eg RUOK day etc
   Are there event dates for your organisation that you want to publicise?

   Sponsor details
   For maximum impact, include on the calendar page for each month

   To find out more Contact Us